Does Michael Jordan effect your purchases?
By: Marisa Urbano, Staff Member
PLYMOUTH MEETING, PA - It is Michael Jordan--the man, the name, the athlete, and the businessman who stands head and shoulders above the crowd. Michael Jordan is as legendary in the game of endorsements as he is in basketball, with his high-flying products and merchandise. His achievements are as tall as his height.
Michael Jordan was honored by Sports Illustrated, appearing on the cover of its 50th Anniversary edition. He was named the greatest athlete of the last 50 years.
A basketball superstar, Jordan helped the Chicago Bulls to sell out every game. He holds the power to terminate ticket stocks at the gates.
His popularity and reputation helped him score $30 million a year with the Bulls, a basketball salary record. (the Bulls’ yearly financial report.) However, it is the marketing of Jordan that continues the power-play of the athlete.
When Michael Jordan is involved with a product in any way, even if it is only his name, it is sure to bring success. The Nike signature shoe “Air Jordan,” specially created for Jordan, sent the company soaring. To say the least, Michael Jordan and his company have hit nothing but net. What do you think of Michael Jordan?
- For more information about Michael Jordan, click on this link to read related story: http://www.cnbc.com/id/32758041/Hanes_Still_A_Big_Part_Of_Jordan_s_Endorsement_Roster
- For more on this story, click this link to continue reading the sidebar on my other online website: http://www.wix.com/marisaurbano/Marisas-online-journalism-switcharoo - which is also located on the bottom of my blog page!
- To watch a video commercial of Michael Jordan, click this link attached: http://www.youtube.com/watch?v=BhHONpmlxPc
0 comments:
Post a Comment